Objective: To create a social media and UGC long-term product test campaign while traveling Southeast Asia to test the boundaries of SOVRN Republic's line of backpacks.
Emotions: Determined, Critical, Inspiring
Impact: SOVRN Republic has critical feedback in the form of product test video reviews from 6 months of backpacking in Asia and photo/video for social media.
Social Media Reels
Product Photography of the 28L Ambassador+ 2.0 and 30L Drifter 20L
Lifestyle Photography of the 30L Drifter 3.0
Lifestyle Photography of the 28L Ambassador+ 2.0
